Lexus Case Study

case-study-lexus-2

The vehicle was mounted on a rig to allow appropriate lighting to be applied to different sections of the car. Shooting with a rig led to an authentic look of movement in the road, whilst keeping the camera in the same position in relation to the car, subsequently the car was in the exact same position in each frame. This allowed us to sculpt the shape of the vehicle by being able to fully control the intensity of highlights and shadows during postproduction. This plate was used for the headlights only.

Info

Credits

  • Client//Lexus Europe
  • Agency//CHI & Partners, London
  • Art Director//
  • Photographer//Chris Sisarich