Warning: Use of undefined constant main_title - assumed 'main_title' (this will throw an Error in a future version of PHP) in /home/customer/www/cameronjones.co.nz/public_html/wp-content/themes/thelounge/page.php on line 7
Smart Car Case Study


This is one of three images created for a smart car campaign directed by Y&R Singapore. Aimed at an urban market, the campaign focuses on the compact nature of the car.



  • Client//Smart Car
  • Agency//Ogilvy, Hong Kong
  • Art Director//CK Tan
  • Photographer//Fraser Clements